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From Alternet, one of the most important alternative news sources:
With Black Friday approaching, many Americans will be rushing to the store to buy, buy, buy — and many others may be proudly staying away, swearing off the pressure to consume. But when it comes to water, we're all avid consumers — and not just during the holidays. We need to drink it every day just to survive, and it's necessary for growing our food, keeping ourselves clean, and powering our cars and homes, too.

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