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Despite organized anti-bottled-water campaigns across the country and a noisy debate about bottled water’s environmental impact, Americans are buying more bottled water than ever.

In 2011, total bottled water sales in the U.S. hit 9.1 billion gallons — 29.2 gallons of bottled water per person, according to sales figures from Beverage Marketing Corp.

From Alternet, one of the most important alternative news sources:

With Black Friday approaching, many Americans will be rushing to the store to buy, buy, buy — and many others may be proudly staying away, swearing off the pressure to consume. But when it comes to water, we're all avid consumers — and not just during the holidays. We need to drink it every day just to survive, and it's necessary for growing our food, keeping ourselves clean, and powering our cars and homes, too.

Those eight daily glasses of water you're supposed to drink for good health? They will cost you $0.00135 -- about 49 cents a year -- if you take it from a New York City tap.

via ABC News - By Mark Baumgartner   Bottled water is the world's fastest growing beverage, but consumers would be better served by simply turning on the tap, asserts an environmental group.

Bottlers of water generally capitalize on consumer concerns about municipal water supplies, creating demand for their product via an association with pristine environs. Some bottled waters, however, differ from tap water merely by being distributed in bottles rather than through pipes, according to a report commissioned by Switzerland-based World Wildlife Fund International.